To celebrate the launch of Wasa's new “Crisp Creations,” the we kicked off a summer of snacking with the help of with travel documentarian and outdoor enthusiast Dylan Efron. From a flavor-packed NYC glamping retreat full of on-brand activities and experiences to ASMR-worthy snack moments, we invited fans to experience Crisp Creations in unexpected, delicious, and fun ways.

For snacking fans who don't win a stay at Camp Crunch, we gave them another way to join the summer fun. Wasa brought to life the satisfying crackles and crunches of enjoying Crisp Creations crackers with its first-ever ASMR soundtrack with Efron as our guiding voice. Equals parts chill and hilarious, fans could tune in and wind down on Wasa’s digital presences.