Hershey's Kisses and Pokémon joined forces for a chocolate filled journey fans went completely nuts for; the collaboration allowed fans to collect the original 151 Pokémon in Kiss-form. To help fans track discoveries and show off their finds, we created a limited-edition Collector's Case, designed specifically to hold all 151 kisses. As a collector of geeky things myself, I built it for fans to proudly display their Pokémon Kiss collection and help fuel the chase to find every Pokémon.

Fans can created an account online for a chance to score their own case. Plus, they could track which foils they collected, monitor progress and unlock digital certificates they can share on social media.

Also, the aftermarket sales of these things went completely through the roof.